As a retailer, I'm very much aware of how sensitive buyers are about shipping costs. We've always kept our shipping costs low, and several months ago lowered them even more - US buyers will pay no more than $5 for shipping for their entire order, and will continue to receive free shipping with purchases of at lest $50.
Some stores - not all, mind you - may want you to believe you are getting free shipping, when in fact they may be grossly inflating the prices of their merchandise to compensate for the satisfaction of seeing that $0 for shipping at checkout. We are able to offer reasonable shipping while still offering our merchandise at affordable prices.
With that said, many fellow merchants - including PJ Publications and Gifts - are always looking for ways to reduce shipping costs. And it's not all that simple. With ever-rising carrier rates coupled with wanting to offer the highest-quality packing materials, shipping remains a challenge.
My best advice to you, and if you're the smart shopper I think you are, is to simply do the math. When all is said and done, which merchant is offering the best value? And by value I don't mean just price. Superior customer service, expedient shipping and integrity are all part of the equation.
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